Rover's recent survey highlights the favorite dog breeds in the U.S., with mixed breeds leading the pack, followed closely by Labs and Golden Retrievers.

Dog lovers across the country are often partial to their favorite breeds, and a new report from Rover sheds light on which canines are currently reigning supreme. In this year's survey, non-designer mixed breeds have taken the top spot, indicating a significant shift in preference. This finding reflects a broader trend where potential dog owners are increasingly attracted to the unique traits and personalities of mixed breeds rather than sticking to purebreds. Such preferences resonate with a growing awareness about the benefits of mixed breeds, including reduced health issues due to diverse genetics and a range of temperamental traits that often suit various lifestyles.
Following closely are the Labrador Retriever and Golden Retriever, which round out the top three. This trend isn't too surprising; Labradors and Goldens have long been favorites due to their friendly natures and versatility as family pets and working dogs. Notably, the Goldendoodle, which stole attention last year, has fallen to fourth place. This decline signals changing dynamics in breed popularity, suggesting that the novelty of designer mixes may be wearing off as mixed breeds themselves come to the forefront.
Top 10 Dog Breeds
The complete top ten list features a mix of beloved breeds including German Shepherds, Chihuahuas, French Bulldogs, Dachshunds, Shih Tzus, and Yorkshire Terriers. This diversity in the rankings highlights how various breeds appeal to different groups of pet owners, whether it's the petite Chihuahua for city dwellers or the endearing Golden Retriever for families in suburban areas. Each breed brings unique characteristics that cater to lifestyle choices, indicating a shift towards personalized dog ownership.
AKC vs. Rover
It's interesting to compare this with the American Kennel Club's (AKC) annual report, where French Bulldogs have been the top breed for three years running, alongside the Labrador, Golden Retriever, German Shepherd, and Poodle. The AKC focuses strictly on purebred dogs, unlike Rover's inclusion of mixed breeds. This distinction is critical; while the AKC captures a segment of dog ownership that prioritizes pedigree and traditional breed standards, Rover's findings reflect a more inclusive reality of pet ownership that acknowledges the growing love for mixed breeds. And yet, the allegiance to purebreds remains strong, suggesting a divide in the community regarding what constitutes the "ideal" canine companion.
Trends and Preferences
When surveying what pet owners value in a dog, 67% cited loyalty as the paramount trait, while 58% said size mattered most. This prioritization of loyalty highlights why mixed breeds might be more popular; many believe they often possess unique temperaments influenced by their diverse ancestry. In a notable twist, respondents also ranked the pit bull as the most photogenic breed, followed closely by the Golden Retriever and German Shepherd. This points to an interesting cultural trend that connects aesthetics with personality – owners may cherish the visual appeal and charm of a dog alongside their personality traits, reinforcing the idea that looks can play a role in attachment.
On the feline side, the most popular cat breeds include the American Shorthair, domestic shorthair, and domestic longhair. Here, cat owners are more focused on traits like cuddliness—with 71% highlighting this as the top desired characteristic—and temperament. Interestingly, while dogs sometimes stand in the spotlight for their loyalty, cats are often seen as companions that prioritize comfort and affinity; this distinction may influence the way people view pet ownership in general. Some might even argue that this reflects a broader attitude toward the different lifestyles that dog vs. cat owners often lead.
Read next: Most unusual dog breeds
Implications and Future Outlook
The shift in preference towards non-designer mixed breeds is more significant than it looks. It could symbolize a foundational change in the pet ownership culture, moving towards accepting diversity in breeding and valuing companionship over conformation to traditional standards. As people continue to recognize the benefits of adopting mixed breeds, this trend may alter how breeders and shelters position themselves in the marketplace. If you're working in this space, this could affect everything from marketing strategies to the types of dogs bred and promoted.
Ultimately, how this develops will depend largely on societal attitudes towards both mixed breeds and purebreds. Will purebreds retain their cachet, or will mixed breeds lead the way? And this is the part most people overlook: The decision to adopt pets could hinge more on personal values than traditional dog breeding narratives. As preferences continue to mature, the criteria for what makes a companion animal special are evolving, and it remains to be seen unless that evolution translates into broader social acceptance.
Discussion
Sign in to join the discussion.